Google & Meta Ads for Immigration Consultants
Compliant paid campaigns that put your practice in front of people actively searching for immigration help, with the tracking to see what actually converts.
$497 setup, then $997/mo managementPrices in CAD, plus applicable taxes, and subject to change. Final scope and pricing are confirmed in writing before any work begins.
AFDV's Google Ads management puts RCICs in front of people actively searching for immigration help, with CICC-compliant ad copy and transparent reporting on what your budget delivers. We handle keyword strategy, landing pages, and conversion tracking so paid search becomes a predictable intake channel. Retainers range from $1,297 to $5,997 CAD per month; see /packages/ for detail.
Paid ads put your immigration practice in front of people the moment they search for help, instead of waiting months for organic rankings. AFDV builds and manages CICC-compliant Google and Meta campaigns for Canadian RCICs: immigration-specific keyword and audience targeting, conversion-focused ad copy, and tracking so you see which clicks become real inquiries.
Why it matters for RCICs
Organic SEO and AI visibility compound over time, but they take time. Paid ads are the lever that can generate qualified inquiries while that foundation builds. The catch is that immigration is a regulated, competitive, and expensive category to advertise in, so a generic campaign burns budget fast. Specialist targeting and compliant copy are what separate spend that works from spend that leaks.
Compliance is not optional here. CICC advertising rules require your name and licence number and forbid promising immigration outcomes, and the major ad platforms have their own rules for this category. We build campaigns that respect both from the first draft, so your ads run instead of getting disapproved, and your licence stays protected.
How it works
Audit and plan
We review your goals, services, target cities, and any existing ad history, then propose a campaign structure and a realistic budget range.
Setup
One-time setup ($497): account structure, conversion tracking, keyword and audience research, and the first compliant campaigns and ad copy.
Launch
We launch, monitor closely in the early days, and adjust targeting and bids as real data comes in.
Manage and optimize
Ongoing management ($997/mo) with continuous optimization, testing, and monthly reporting. Your ad spend is separate and stays in your control.
Email Marketing for Immigration Consultants: A CICC-Compliant Guide
Learn how to use email marketing to nurture leads and stay in touch with past …
CICC Advertising Rules: Complete Guide for RCICs in 2026
Understanding CICC advertising rules is essential for every Regulated Canadian Immigration Consultant (RCIC). This comprehensive …
The Siri + Gemini Shift: Why Your RCIC Practice is Becoming Invisible
Traditional search is no longer just a list of links; it has become a synthesis …
Paid ads FAQ
No. The $997/mo is our management fee; your ad spend is separate and paid directly to Google and Meta, so you stay in full control of the budget. We recommend a starting spend during planning based on your market and goals, and you decide what to commit.
Yes. We work only with regulated immigration professionals, so every ad carries your name and licence number where required and avoids promising visa or PR outcomes, which both CICC rules and the ad platforms prohibit. Compliant campaigns also get disapproved less and run more reliably.
No, and you should be cautious of anyone who does. Results depend on your budget, your market, the competition, and your offer. We optimize toward a lower cost per qualified inquiry and report honestly on what is happening, but specific lead counts or costs are never promised.
It depends on your services and audience. Google Search captures people actively looking for an immigration consultant right now; Meta reaches specific audiences earlier in their decision. We recommend the mix that fits your goals and budget, and we can start on one and expand as results justify it.
Most RCICs benefit from a specialist because immigration is a high-cost, high-competition keyword space where untrained spend burns fast and compliance mistakes carry real penalties. A specialist who understands both Google Ads and CICC advertising rules can build campaigns that show your name and R number correctly, avoid guarantee language, and keep cost-per-lead in check. We manage the account, track conversions, and report honestly on what your budget produced rather than promising a fixed number of clients.
We write every ad to display your RCIC name and registration number where required and we strip out anything that promises approvals, success rates, or processing times. Eligibility assessments and program recommendations never appear in our ads or landing pages, because under IRPA s.91 that is licensed advice and under Competition Act s.52 outcome claims are misleading advertising. The result is ad copy that attracts qualified inquiries while protecting your licence.
Returns depend on your offer, your market, your budget, and how well your intake converts, so we set targets together rather than promising a guaranteed cost per client. We optimize toward qualified leads and give you clear monthly reporting on spend, clicks, and conversions so you can judge the channel for yourself. We will never quote a guaranteed lead or client count, because no one can honestly promise that.
Let's Grow Your Practice
Stop relying on unpredictable referrals. Build a marketing system that delivers qualified immigration clients consistently.
Schedule Your Free Strategy Call