Introduction
AFDV Marketing ("we", "us", "our") operates afdvmarketing.com. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information. We are committed to protecting your privacy and handling your data transparently.
AFDV Marketing is based in Canada and complies with the Personal Information Protection and Electronic Documents Act (PIPEDA).
Information We Collect
Information You Provide Directly
When you fill out a form on our website (contact forms, strategy call booking, growth calculator, compliance checklist download, newsletter signup), we collect:
- Name and email address
- Phone number (if provided)
- Company/practice name (if provided)
- Information about your practice (services needed, practice size, marketing budget) submitted through our forms
Information Collected Automatically
When you visit our website, we automatically collect certain technical information through cookies and similar technologies:
- Usage data: Pages visited, time spent on pages, links clicked, referring website
- Device data: Browser type, operating system, screen resolution, device type
- Location data: Country and general geographic region (not precise location)
How We Use Your Information
We use your personal information for the following purposes:
- To respond to your inquiries: When you fill out a contact form or book a strategy call, we use your information to get back to you.
- To deliver requested content: When you download our compliance checklist or use our growth calculator, we use your email to deliver the content.
- To send marketing communications: If you subscribe to our newsletter or submit a form, we may send you relevant marketing emails. You can unsubscribe at any time.
- To improve our website: We use analytics data to understand how visitors use our site and to improve the user experience.
- To manage our customer relationship: We use a CRM system to organize and manage communications with prospects and clients.
Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics / Google Tag Manager: Website analytics and event tracking. Google's privacy policy applies to data collected through these services.
- Cloudflare: Website security and performance (CDN). Cloudflare may process technical data such as IP addresses.
- Mautic (self-hosted): Marketing automation and CRM. Form submissions and email interactions are stored in our self-hosted Mautic instance.
We do not sell your personal information to third parties.
Cookies
Our website uses cookies — small text files stored on your device. We use:
- Essential cookies: Required for the website to function (session management, security tokens).
- Analytics cookies: Help us understand how visitors interact with our website (Google Analytics).
- Preference cookies: Remember your language preference and other settings.
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:
- Contact form submissions: Retained for the duration of our business relationship plus 2 years.
- Newsletter subscriptions: Retained until you unsubscribe.
- Analytics data: Retained for up to 26 months (Google Analytics default).
Your Rights
Under PIPEDA and applicable privacy laws, you have the right to:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate personal information.
- Deletion: Request deletion of your personal information, subject to legal obligations.
- Withdraw consent: Withdraw your consent to marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.
To exercise any of these rights, contact us at the email address below.
Data Security
We take reasonable measures to protect your personal information, including HTTPS encryption for all data transmitted to and from our website, secure hosting infrastructure, and access controls on our internal systems. However, no method of transmission over the Internet is 100% secure.
Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
- Email: [email protected]
- Website: afdvmarketing.com/contact/
Last Updated: February 14, 2026
Note: This privacy policy is provided for informational purposes and should be reviewed by a qualified legal professional to ensure full compliance with all applicable laws and regulations.