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Getting Your Digital Venture Off The Ground

If you’re unsure about how to start your own digital venture, take a look at the article below for helpful tips to get you started. Digital marketing is a relatively new and emerging concept that is geared towards small businesses seeking to compete in today’s global marketplace. Small business marketing professionals should think of their

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How the Facebook algorithm works for business

The Facebook algorithm is getting more complex, and it can be hard to understand why Facebook does what it does. This post will explain 5 important things you need to know about how the algorithm works for business. Word choice matters Using words that aren’t verbs or common nouns may help your content be shown

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How to Create a Target Market Persona

Creating a target persona for your audience is essential when building a marketing strategy. A target persona is your vision of who your audience is: who they are, what they want, what they don’t want, what they’re passionate about, and how they can be reached. When you have a clear vision of your audience, you

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