Licensed to Grow
Get found, trusted and chosen by the clients who need you
Most of the people who will one day need an immigration consultant are not looking for one yet. This book shows you how to be the name they already know when they start.
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What is inside
Licensed to Grow is a step-by-step marketing guide written for one profession: RCICs, Canada's regulated immigration consultants. Inside you will learn how to:
- Use original data from the public CICC register, pulled for this book
- Get found on Google and in AI search, with your registered name front and centre
- Position your practice so the right clients remember you, and refer you
- Market within the CICC Code's advertising rules, with each rule cited at source
- Run email, social and paid ads on a simple weekly routine
- Follow a 90-day plan, with nine print-ready worksheets
Built on the public register
The register groups people by the employer text they entered, so read the last figure as a close guide to scale, not an exact count of solo practices. Source: CICC public register, pulled 27 September 2026, our analysis. Chapter 2 of the book has the charts by province, years licensed and licence class.
Four parts
Amplify
Make the practice impossible to confuse, and easy to find.
Fuel
Turn attention into a demand system that runs without you.
Drive
Run the practice on a compliant, measured operating rhythm.
Visualize
Scale the practice and keep the finish line in view.
Chapters
- What a serious RCIC practice actually looks like
- The profession, in numbers
- Positioning, the cheapest edge you will ever buy
- SEO in the age of AI search
- Content that compounds
- Social media, two platforms, done seriously
- Email, the asset you own
- Paid ads, when speed actually matters
- CICC compliance for marketing
- Budget and ROI, the 60/40 rule, applied
- The tools stack, less than you think, chosen deliberately
- The 90-day operating rhythm
- AI in the RCIC practice
- Advanced, webinars, partnerships, and the dark funnel
- Appendices, worksheets and references
- The practice you are building
About the author
Alioune Faye is the founder of AFDV Marketing, a Canadian agency focused on regulated Canadian immigration consultants since 2023. He was born in Ethiopia, and his family reached Canada in pieces, reuniting year by year. A graduate of the BCIT Marketing Management program, he started his first ventures early, spent years in enterprise sales and software, and wrote this book to help RCICs get found, trusted and chosen.
Book details
- Format
- Paperback, 6 x 9 in
- Pages
- 142
- ISBN
- 978-1-0678916-0-2
- Publisher
- AFDV Marketing
- Language
- English
Questions
Who is Licensed to Grow for?
RCICs, Canada's regulated immigration consultants, who want a marketing system that fits a practice built around one licence and one name.
Is it legal or immigration advice?
No. It is general information about marketing a practice. It does not teach immigration law.
Is the author an RCIC?
No. Alioune Faye is a marketer and is not a licensee of the College. The book is not affiliated with or endorsed by the College.
What are the worksheets?
Nine one-page worksheets, A to I, printed to be written on. Each chapter ends with a section called Your Move that points to the one that fits.
This book is general information, not legal or immigration advice. RCIC and Regulated Canadian Immigration Consultant are marks of the College of Immigration and Citizenship Consultants (CICC), used here only to name the readers this book is for. The author is not a licensee of the College. This book is not affiliated with or endorsed by the College.