Email Marketing for Immigration Consultants
Compliant, consent-based email automation that keeps serious applicants engaged with your practice until they are ready to book.
$997 one-time setup, ongoing management availablePrices in CAD, plus applicable taxes, and subject to change. Final scope and pricing are confirmed in writing before any work begins.
AFDV's email marketing keeps RCICs in front of prospects and past inquiries with permission-based, CICC-compliant campaigns that nurture leads toward a booked consultation. We handle list health, automation, and CASL-compliant sends, then report on opens, clicks, and replies honestly. Email is available within our retainers from $1,297 to $5,997 CAD per month; see /packages/ for detail.
Most immigration leads do not hire on first contact. AFDV Marketing sets up CASL and CICC-aware email automation for Canadian RCICs: platform setup, compliant templates, and three nurture sequences that follow up automatically while you focus on casework. One-time setup is $997, with optional ongoing management available if you want us to run it monthly.
Why it matters for RCICs
Immigration is a slow-burn decision. A prospect may research for weeks or months, comparing consultants, gathering documents, and waiting on life circumstances before they commit. If your only follow-up is a single email or a missed call, most of those people quietly drift to whoever stayed in front of them. Automated nurture is simply being the consultant who is still there, with useful information, when the applicant is finally ready to move.
The compliant part is not optional. CASL requires consent, a working unsubscribe, and a valid mailing address in every commercial email, and the CICC Code of Professional Conduct bars guaranteeing application success in any advertising. Blasting a bought or stale list is both a legal and a regulatory risk. We build the consent-based, properly identified, properly unsubscribable version so your follow-up grows your practice instead of exposing it.
How it works
Fit call
A short call to confirm your practice, your services, and whether this setup is right for you. No pressure.
Intake and assets
You share your branding, service list and any existing contacts; we confirm consent status before anything is imported.
Build
We configure the platform, write the templates, and wire up the three sequences, the form, and analytics.
Review and handoff
You approve the copy and flows, we go live, and we walk you through running it. Typical turnaround about 7 to 10 business days.
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Email marketing FAQ
Yes, compliance is the point. Every template includes a working one-click unsubscribe and a valid mailing address, the two elements Canada's anti-spam law requires in commercial email. We set up consent-based list practices and a consent-capturing signup form, and we do not message contacts who have not given consent. You stay the responsible sender of record.
Both options exist. The $997 is a one-time setup that hands you a working system you can run yourself. If you would rather we manage it, ongoing monthly management is available as a separate retainer covering sends, list upkeep, and reporting. We can scope that on the fit call once your setup is live.
No, and you should be cautious of anyone who promises that. Results depend on your offer, your list, and your market. We build the system and the analytics so you can see real numbers, but we do not promise specific open rates, conversions, or bookings. What we provide is a compliant, consistent follow-up engine, not a guarantee.
That is fine. We can work in most common email platforms and adapt to what you already run. If you have an existing list, we review consent status before anything is imported so you stay CASL compliant. If you are starting from zero, the signup form and welcome sequence are built to grow your list properly from day one.
Yes, email is one of the most cost-effective ways for an RCIC to stay top of mind, because immigration decisions often take months and many leads are not ready on first contact. We build permission-based nurture sequences that keep your practice in the conversation until a prospect is ready to book, and we report on engagement so you can see what is working. We focus on qualified inquiries rather than promising a set number of new clients.
We only email people who have given consent, we include your mailing address and a working unsubscribe in every send per CASL, and we honour do-not-contact requests automatically. The copy itself avoids any promise of immigration outcomes or program advice, keeping it within IRPA s.91 and Competition Act rules. Your name and registration number appear where required so subscribers always know who is contacting them.
The best-performing emails for immigration practices are genuinely useful and outcome-neutral, such as plain-English explanations of how programs work, document checklists, and timely updates on policy changes. We never write content that assesses a reader's eligibility or recommends a specific program, because that is licensed advice you provide in consultation, not in a broadcast email. This approach builds trust and brings qualified prospects to book a real conversation with you.
Let's Grow Your Practice
Stop relying on unpredictable referrals. Build a marketing system that delivers qualified immigration clients consistently.
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