CICC-Compliant Websites for Immigration Consultants

Under Sections 44–46 of the Code of Professional Conduct (SOR/2022-128), your website — like all your marketing — must identify you by your registered name and licence number, must not be false or misleading, and must not suggest guaranteed outcomes or special influence with IRCC. Information about your services and fees must be accurate. This is a working summary, not regulatory advice: the Code itself is the authority, and we check every build against the current text.

Testimonials aren't banned outright, but they follow the same rules as everything else you publish: they can't be misleading and can't imply that a past result guarantees a future one. 'They handled my file professionally and kept me informed' is defensible; 'they got my PR approved in 4 months — they'll get yours too' is not. We set a written testimonial policy for every site we build so you're not making that judgment call ad hoc.

The recurring ones: licence numbers missing or only on the contact page; guarantee language left over from an old template ('100% success', 'approval guaranteed'); success-rate claims with no verifiable basis; and IRCC or government logos used in ways that imply affiliation. Most aren't intentional — they're what happens when a site is built by someone who has never read the Code.

Often, yes. Start with the free compliance checklist to see where you stand, or book the $497 audit and we'll review compliance, SEO, and conversion together. If the foundation is sound, we fix what's there; if the site is fighting you on speed, structure, or trust, we'll tell you plainly that a rebuild is the better spend — with a written quote either way.

Builds start at $5,997 one-time and are financeable, so you can spread the cost. Final pricing depends on scope — number of pages, languages, and whether you add a secure client portal — and we confirm it in writing after the discovery call, before any work begins. Ongoing SEO, if you want the site to keep earning, starts at $1,297/month with no long-term contract.

A CICC-compliant website is truthful, properly credentialed, and free of any promise about immigration outcomes. The core requirements are clear: your name and CICC registration number appear where you offer your services, the copy makes no approval, success, or processing-time guarantees, and any eligibility tool collects inputs for review by you rather than telling a visitor they qualify. Testimonials must be real and outcome-neutral, and credentials and logos cannot be used in a misleading way. We design every site to these standards from the start.

Yes, but it must be framed carefully to stay within IRPA section 91. A tool can collect a visitor's details and route them to you, the licensed RCIC, for review, but it cannot give an eligibility verdict, a CRS pre-assessment, or a program recommendation. Wording like "you qualify" or an automated score is treated as immigration advice for consideration, which only an authorized consultant may give. We build intake tools that gather inputs and book consultations without crossing that line.

Anything that promises or implies a result is off limits. That includes "100% success," "PR guaranteed," approval guarantees, and specific processing-time commitments, which breach both the CICC Code and Competition Act sections 52 and 74.01, with penalties up to $200,000. It also includes misleading use of credentials or logos and fake or outcome-based testimonials. Compliant copy describes your real services and experience in specific, honest terms instead.

No, compliance and conversion work together when the copy is well written. Specificity and credibility convert better than hype, and a clear, honest site that names you, shows real proof, and answers objections builds the trust that immigration clients need before they commit. We apply direct-response structure, hero, proof, problem, solution, objections, and a single clear call to action, all within the rules, so the site performs without putting your licence at risk.

Yes, we audit and rebuild existing RCIC websites as well as create new ones. Our $497 audit reviews your current site for compliance gaps, SEO, and AI-search visibility, then we can implement the fixes or rebuild as part of a monthly retainer ranging from $1,297 to $5,997 CAD. You can see what each package includes on our packages page.