There’s a lot of talk these days about owned, earned and paid media and how to best use them to reach your customers. But what do they all mean, and how do you use them?
Luckily for you, if you are reading this article in 2021, I will help you get on the right track. Here are some of the best ways to promote your business in this digital age. 1. Invest in Video Marketing If you are reading this as a business owner, you
Social media manager vs digital marketing manager The problem is that there are a lot of people who claim that they are social media managers or digital marketing managers, but it turns out that they really don’t know what they are talking about. This is why you need to know
We all know too well how social media is part of our lives these days. It is everywhere and it is hard to get away from it. There are over 2,500,000,000 people on Facebook, and 1,500,000,000 people on Twitter. That is a massive amount of people, and it is even
The Facebook algorithm is getting more complex, and it can be hard to understand why Facebook does what it does. This post will explain 5 important things you need to know about how the algorithm works for business. Word choice matters Using words that aren’t verbs or common nouns may