Luckily for you, if you are reading this article in 2021, I will help you get on the right track. Here are some of the best ways to promote your business in this digital age.
1. Invest in Video Marketing
If you are reading this as a business owner, you should already know that video marketing is one of the most effective ways to promote your business. Yes, there has been a lot of noise about the rise of video marketing, but it’s not just hype. People love video. Let me give you some numbers: According to HubSpot, video marketing has experienced a 1200% increase in searches when compared to last year. They also found that when it comes to video content, 94% of businesses believe that it’s effective at achieving their goals. You should also know that video content is the most engaging form of content. According to Social Media Examiner, 77% of marketers use video as a form of content. And that’s not all. If you want to promote your business in 2022, you must know that videos are catching up with text. According to an IBM survey in 2015, a whopping 81% of people would rather watch a video than read a blog post. And that’s not all. In 2015, Google said that they have been watching a steady increase in the number of searches from video content. So, I ask you again, what are you waiting for? Video marketing can help you promote your business in a much more effective way. According to a study conducted by Brightcove, 69% of consumers find video ads to be more informative as compared to other forms of advertising. They also found that 53% of consumers say that they are more likely to buy a product after watching a video ad. So, instead of depending on your blog posts to build your business, you should start using video marketing. You can use tools like YouTube, Wistia, and Vimeo to promote your business.
2. Create a Social Media Account
Do you have social media accounts for your business? Social media is one of the best ways to promote your business. But if you have a social media account, are you using it effectively? If you are not using social media to promote your business, you are missing out on a lot. Social media is a great way to keep your customers engaged. You can use it to promote your business, drive traffic to your website, and even drive sales. And remember, if you are not using social media to promote your business, you are not using the right tool to promote your business. What’s funny is that if you are reading this blog post in 2021, I will not be able to convince you about the importance of social media. I will just tell you that you need to start using it. The only reason I am telling you this is because you might be using social media, but you are not using it effectively. I am sure you are using social media to drive traffic to your website, but are you using it to promote your business? Are you using social media to drive sales? Let me give you some numbers: According to a study by Adobe, social media is one of the top advertising channels for small businesses. And according to a study by Social Media Examiner, 78% of marketers use social media as a form of content. And that’s not all. The more you use social media, the more effective it becomes. According to a study by Adobe, small businesses that use social media get 6 times more leads than those who do not. So, if you want to promote your business in 2022, you should start using social media.
3. Invest in Influencer Marketing
I love influencer marketing. Influencer marketing is one of the best ways to promote your business in a very effective way. According to a study by Forbes, 93% of B2C marketers used influencer marketing in 2017. And that’s not all. According to the same study, influencer marketing has a 22% higher conversion rate as compared to other forms of content. So, if you want to promote your business in 2022, you should start using influencer marketing. Of course, if you are reading this now, you should already be using influencer marketing. But you should also know that there is a difference between using an influencer and using influencer marketing. If you are using an influencer to promote your business, you are just using one influencer to promote your business. But if you are using influencer marketing, you are using multiple influencers to promote your business. And that’s not all. According to a study by Captiv8, influencer marketing is the most cost-effective form of marketing. You should also know that social media is one of the top social media platforms for influencer marketing. According to AdWeek, influencers on social media drive 14 times more engagement than other forms of marketing. And that’s not all. If you want to promote your business in 2022, you should start using influencer marketing.
Conclusion
If you are reading this article now, you are probably excited to promote your business in 2022. But if you are reading this in 2021, you are probably thinking how to do that. And that’s great. So, what are you waiting for? Start using these methods today to promote your business in 2022. Ask us how? We can help!