The follower count stopped deciding who sees your posts
More than a third of Facebook Feed views in the United States now come from accounts the viewer does not …
AFDV Insights
AFDV Marketing Blog
Insights, strategies, and tips for RCICs looking to grow their practice through digital marketing.
What happens to your Google Ads when people search with AI
The question comes up in nearly every discovery call. A randomised trial published this year has an answer, and it …
Should an Immigration Consultancy Hire a Google Ads Specialist?
A specialist is worth it above a certain spend and a certain conversion rate — and worthless below them. Here …
Should an Immigration Consultancy Run LinkedIn Ads?
For most immigration practices, the honest answer is no — not first. But there is a specific case where LinkedIn …
The CICC Code of Conduct: What It Actually Says About Marketing
Sections 44 to 46 of SOR/2022-128 govern how every RCIC may advertise — required disclosures, prohibited claims, testimonials, and the …
Email Marketing for Immigration Consultants: A CICC-Compliant Guide
Learn how to use email marketing to nurture leads and stay in touch with past clients — all within CICC …
CICC Advertising Rules: Complete Guide for RCICs in 2026
Understanding CICC advertising rules is essential for every Regulated Canadian Immigration Consultant (RCIC). This comprehensive guide covers everything you need …
The Siri + Gemini Shift: Why Your RCIC Practice is Becoming Invisible
Traditional search is no longer just a list of links; it has become a synthesis engine. With the official 2026 …