The clicks were real. The enquiries were not.
The most common complaint about Google Ads in this profession is that the people who arrive cannot be helped. That …
AFDV Insights
AFDV Marketing Blog
Insights, strategies, and tips for RCICs looking to grow their practice through digital marketing.
Website first or social first for a new immigration practice
Every new licensee asks it, and the two answers going around come with no numbers. One coach says social only. …
The follower count stopped deciding who sees your posts
More than a third of Facebook Feed views in the United States now come from accounts the viewer does not …
What happens to your Google Ads when people search with AI
The question comes up in nearly every discovery call. A randomised trial published this year has an answer, and it …
Should an Immigration Consultancy Hire a Google Ads Specialist?
A specialist is worth it above a certain spend and a certain conversion rate — and worthless below them. Here …
Should an Immigration Consultancy Run LinkedIn Ads?
For most immigration practices, the honest answer is no — not first. But there is a specific case where LinkedIn …
The CICC Code of Conduct: What It Actually Says About Marketing
Sections 44 to 46 of SOR/2022-128 govern how every RCIC may advertise — required disclosures, prohibited claims, testimonials, and the …
Email Marketing for Immigration Consultants: A CICC-Compliant Guide
Learn how to use email marketing to nurture leads and stay in touch with past clients — all within CICC …