Owned, Earned and Paid Media
It’s no secret that to succeed online, you need to combine all three types of media: owned, earned and paid. Each type of media has its own unique strengths and weaknesses, and when used together, they can help you build a powerful and successful marketing strategy. Let’s take a closer look at each type of media.
Owned Media
Owned media is anything that you own and control, such as your website, blog, email list, social media profiles, etc. It’s important to focus on building up your owned media assets, as they provide a solid foundation for your marketing efforts.
One of the best ways to build up your owned media is to create valuable content that your audience will love. This content can be in the form of blog posts, articles, videos, etc., and it should be aimed at helping your audience solve their problems or meet their needs.
When you create great content, your audience will start to see you as an authority in your field. They’ll come to you for advice and information, and they’ll be more likely to buy from you when the time comes.
Pros:
- Owned media is a great way to build a loyal audience.
- It’s a great way to establish yourself as an authority in your field.
- It can help you drive traffic to your website and boost your online visibility.
Cons:
- It can be difficult to get people to visit your website or social media profiles.
- You need to continuously produce high-quality content to keep people interested.
Earned Media
Earned media is any type of media that you didn’t pay for, such as articles or blog posts that mention your brand, social media posts that are shared by others, etc.
Earned media can be a great way to get free exposure for your brand and drive traffic to your website. However, it’s important to note that not all earned media is created equal.You need to make sure that you’re targeting the right people and that your content is high-quality and relevant to your audience.
If you can successfully harness the power of earned media, it can be a very effective way to grow your business. But it takes a lot of hard work and effort, and it’s not always easy to achieve.
Pros:
- Earned media can help you get free exposure for your brand.
- It can help you drive traffic to your website.
- It can help you build credibility and trust with your audience.
Cons:
- It can be difficult to get earned media coverage.
- You need to produce high-quality content that’s relevant to your audience.
Paid Media
Paid media is any type of advertising that you pay for, such as online ads, TV commercials, etc.
Paid media is a great way to quickly and easily reach a large number of people. It’s also a great way to boost your online visibility and get your brand in front of more people. However, it’s important to note that paid media isn’t a silver bullet.
It’s important to carefully target your ads and make sure that you’re getting the most for your money. If you don’t do your research, you could end up wasting your money on ads that don’t generate any results.
Pros:
- Paid media is a great way to reach a large number of people quickly and easily.
- It can help you boost your online visibility and get your brand in front of more people.
Cons:
- It can be expensive.
- It’s important to carefully target your ads.
- It’s important to track your results to make sure you’re getting the most for your money.
The Bottom Line
To thrive online, you need to combine all three types of media: owned, earned and paid.
Each type of media has its own unique strengths and weaknesses, and when used together, they can help you build a powerful and successful marketing strategy.
