CICC Compliance Hub
Everything RCICs need to know about marketing within CICC rules
Understanding CICC Marketing Compliance
As a Regulated Canadian Immigration Consultant (RCIC), your marketing must comply with the Code of Professional Conduct (SOR/2022-128), administered by the College of Immigration and Citizenship Consultants (CICC).
Sections 44 through 46 of the Code set out specific rules about how you can advertise your services, what claims you can make, and what information must be included in all marketing materials.
This hub brings together all our resources on CICC marketing compliance in one place, so you can confidently grow your practice within the rules.
Your Complete RCIC Marketing Compliance Guide
Deep-dive into each area of CICC marketing rules
CICC Advertising Rules: Complete Guide
Comprehensive breakdown of Sections 44-46 of the Code of Professional Conduct (SOR/2022-128).
Read the guide →What RCICs Cannot Say in Advertising
Real examples of prohibited claims and language, with compliant alternatives you can use instead.
Read the guide →Marketing Communications Plan for RCICs
How to build a marketing plan that drives client inquiries while staying CICC-compliant.
Read the guide →Owned, Earned & Paid Media for RCICs
Understanding the three types of media channels and how immigration consultants can leverage each one.
Read the guide →Data Analytics for RCIC Marketing
How to use data to measure and improve your immigration practice marketing results.
Read the guide →Frequently Asked Questions
What are the CICC advertising rules for RCICs?
The College of Immigration and Citizenship Consultants (CICC) requires RCICs to follow Sections 44-46 of the Code of Professional Conduct (SOR/2022-128). Key rules include: displaying your registered name prominently, including your CICC registration number, avoiding misleading claims about outcomes, and not using testimonials that imply guaranteed results.
Where can I find the official CICC Code of Professional Conduct?
The full Code of Professional Conduct for licensed immigration consultants is published at laws-lois.justice.gc.ca (SOR/2022-128). Sections 44 through 46 specifically cover advertising and marketing requirements.
Can RCICs use Google Ads or social media advertising?
Yes, RCICs can use Google Ads, Facebook Ads, and other digital advertising platforms. However, all ads must comply with CICC rules: your registered name and registration number must be visible, you cannot make misleading claims about success rates or processing times, and any pricing information must be accurate and complete.
Do immigration consultants need a website to grow their practice?
While a website is not legally required, it serves as the central hub for all digital marketing efforts. A professional website allows you to display your CICC registration credentials, publish compliance-friendly content, capture inquiries, and build credibility with potential clients researching immigration services.
Need Help With CICC-Compliant Marketing?
We specialize in marketing for immigration consultants, with full understanding of CICC compliance requirements.