What happens to your Google Ads when people search with AI
The question comes up in nearly every discovery call. A randomised trial published this year has an answer, and it …
AFDV Insights
AFDV Marketing Blog
Insights, strategies, and tips for RCICs looking to grow their practice through digital marketing.
Should an Immigration Consultancy Hire a Google Ads Specialist?
A specialist is worth it above a certain spend and a certain conversion rate — and worthless below them. Here …
Should an Immigration Consultancy Run LinkedIn Ads?
For most immigration practices, the honest answer is no — not first. But there is a specific case where LinkedIn …
The CICC Code of Conduct: What It Actually Says About Marketing
Sections 44 to 46 of SOR/2022-128 govern how every RCIC may advertise — required disclosures, prohibited claims, testimonials, and the …
Email Marketing for Immigration Consultants: A CICC-Compliant Guide
Learn how to use email marketing to nurture leads and stay in touch with past clients — all within CICC …
CICC Advertising Rules: Complete Guide for RCICs in 2026
Understanding CICC advertising rules is essential for every Regulated Canadian Immigration Consultant (RCIC). This comprehensive guide covers everything you need …
The Siri + Gemini Shift: Why Your RCIC Practice is Becoming Invisible
Traditional search is no longer just a list of links; it has become a synthesis engine. With the official 2026 …
What RCICs CANNOT Say in Advertising (With Examples)
Learn exactly what RCICs cannot say in advertising according to CICC rules. Real examples of prohibited claims, penalties up to …